As a small-business owner, Andrew Jones pays attention to detail. Take, for example, the name of his apparel brand, FLY V. “FLY is an acronym for Forever Live Young, and V is symbolization for wellness and empowerment,” Jones said. “V is the only letter in the alphabet that has one origin and grows upward in two different directions. I took on the meaning for the letter V having one origin, meaning no matter the direction, you always grow upward, stay rooted, and remember where you started.” Jones, FLY V founder and CEO, opened his first store in 2016. Now his clothing is sold in more than 30 stores across the Southeast, and his flagship FLY V Showroom is in downtown Birmingham’s historic 4th Avenue Business District.

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