The mission statement is only four words: Creating jobs. Keeping character. The work of Main Street Alabama is crucial during normal times. Even more so during the pandemic. More than two dozen communities rely on guidance and support from the nonprofit organization. “Main Street Alabama has been extraordinarily proactive during the COVID crisis, sharing daily information, strategies, webinars and other educational programs,” said Paul Carruthers, a Regions banker and longtime board member of the statewide organization. “There has been a sharing of ideas on how to assist small businesses in Main Street communities, how to change and increase marketing efforts, and educating small businesses on how to increase sales via online avenues and promotions.”

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