FOLEY - After three years, the moment Downtown Foley has been waiting for is here. After spending the first year as a Main Street Alabama city setting a solid program foundation via a resource team and the second year conducting an in-depth market analysis, we have finally made it to the third stage: branding. What is community branding? A personal logo and tagline to give visitors (and locals) insight into the community they have entered, and to leave them wanting to learn more. “Whenever we go into a community one thing we like to think about with the brand is it’s a promise,” said Shawn Terpack with Arnett Muldrow, the company behind the branding process. “This is a promise to the people that are going to come to your community, that are going to experience what you have to offer, and we want to make this brand as authentic as we possibly can. We don’t want to overpromise and we definitely don’t want to underdeliver, but we want it to be authentic.”

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