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Creating Jobs. Keeping Character.

Revitalizing Historic Downtowns & Commercial Districts.

Building Vibrant Communities Across Alabama

Preserving What Matters. Building What’s Next.

Main Street Alabama helps communities bring new life, investment, and opportunity to their downtowns and neighborhood commercial districts. Through proven strategies, local partnerships, and hands-on support, we help create places where businesses grow, people gather, and communities thrive.

Florence, Alabama

What is the Main Street Approach?

Promotion, Design, Organization and Economic Vitality.

The Main Street Approach is a proven framework for building stronger commercial districts through four interconnected areas of focus. By bringing together Organization, Promotion, Design, and Economic Vitality, communities develop locally driven strategies that build on their unique assets and create lasting change.

Main Street Impact

Inspiring Investment, Strengthening Alabama.

From new businesses and jobs to private investment and volunteer hours, the impact of Main Street can be measured in communities across Alabama. Behind every number is a downtown building momentum and creating new opportunities for the people who call it home.

Our Mission

Our mission remains unmistakably human. Every storefront restored, every festival revived, every entrepreneur who takes a chance in their district adds another verse to the story of who we are. Main Street Alabama exists to make sure those stories are heard and to ensure that the power of place continues to move this state forward, one district at a time. Because after all these years, Main Street Alabama is still doing what it set out to do “Creating Jobs, Keeping Character.”

News & Stories

Main Street Alabama hire Shelley Paasch to expand Program Development Team

Jun 15th, 2026

As part of Main Street Alabama’s Program Development Team, Paasch will work directly with designated and network communities across the state to...

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Erica Childers hired as Executive Director Russellville

Jun 8th, 2026

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Organization

Selma and Dothan receive 2026 Main Street Alabama Designation

Jun 2nd, 2026

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Main Street Resources

Main Street America Logo

Main Street is a Movement

Main Street Alabama is affiliated with the National Main Street Center and utilizes the proven Main Street Four-Point Approach® to help communities organize themselves for success, improve the design of their neighborhoods, promote their districts, and enhance their economic base.

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Sweet Home Town Tours

Whether you love history, Southern cuisine, or charming places to explore, Main Street Alabama offers warmth and hospitality. Join us in celebrating Alabama’s towns and cities, and discover what makes our Main Streets special – the charm, culture, and community.

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